Bellabeat, a high-tech manufacturer of health-focused products for women, has potential to become a larger player in the smart device market.

In this analysis, for the executive team, there will be high-level recommendations for the marketing strategy.

Fitness data trends will unlock new growth opportunities by gaining insights from consumers' smart device usage, which will help develop a relevant marketing strategy for the company.

As part of the analysis, three goals were set to achieve the overall mission to empower women with knowledge about their own health and habits. These goals are:

• to target key hours

• to develop a relevant message of empowerment

• to guide further data gathering.

Explore the full analysis in the accompanying Google Slides' deck.

Link to Credly.

Link to Coursera.

As a social media manager, I developed high-impact, actionable, and insights-driven recommendations that aligned with marketing objectives.

• I acquired and utilized deep knowledge of the relevant industry, products, and key business challenges that affected the industry.

• I developed smart, integrated, research-based presentations.

• And I utilized measurement tools to add relevant, trustworthy data to said presentations and proposals.

Three highlights:

1. x2 ad performance for a public figure on Instagram;

2. x3 lead generation from Facebook for a B2C service;

3. Highlighted peak months for charity fundraising for a non-profit.

Explore a sample in the accompanying Slides deck.

My work as a social media manager was based on experience in storytelling and tech innovation. Fueled by a passion for pattern seeking. Read more below.

As long as I can remember, I liked being part of good stories - family history, role-playing games or creating a story out of thin air with just Lego. After volunteering with Holocaust survivors and working for 'Amcha' as a data entry clerk, I wanted to learn more about that tragic period of history. Most would read a book, or two, I did a masters degree.

As a teaching fellow during my graduate studies, I learnt that I could be a positive part of this world, and education was key. In charge of the ethics curriculum for a Rotary-UNESCO youth program, and supported by Telfed, I used stories and innovative teaching tools to guide the empowerment of future ethical-leaders.

In addition to the above storytelling experience, I have also written a full 146-page book (an excerpt is available in the accompanying PDF), and I am an Instagram micro-influencer with over 6000 followers. Instagram link and the full book are available upon request.

Fueled by a passion for meaning making, my work in storytelling and innovation led to a startup career. Continue reading below.

As an experienced digital entrepreneur, I consulted on several Israeli and international projects. Then, when schools were shut down because of Covid-19, I partnered with a former volunteering colleague to create a virtual school with an emphasis on the social interactions that were sorely lacking in other e-learning solutions.

We have been featured in Israeli and international press. We were selected for a Ministry of Education EdTech accelerator. And we have partnered with Build the Earth, enabling our students to virtually learn in real world locations.

Explore the accompanying Slides deck for more information. Or watch a press piece (in Hebrew).

As ITC Director, I:

• manage a team of programmers, tech support, and creative world designers.

• identify and establish partnerships with key communities.

• administrate our Microsoft 365 tenet and servers (using UNIX).

• designed an inclusive game-based-learning prototype controller that was shown on RTL News.

• improve products with insights-driven recommendations.

• plan and execute the onboarding of new team members.

• develop story lines and narratives for interactive e-learning.

• work with 3rd parties to create and release content.

• copywrite and edit all English content.